Donut SMB

As Jason previously noted, the COVID-19 pandemic is seriously impacting our local donut shops. In these times, I’m taking the most extreme cautions while still doing my best to support all my favorite spots and will continue to do so until this crisis is over.

For the time being, Doughnut Plant is still open for pick-up and delivery (no dine-in options) so this week I placed an ordered for my roommate and myself while we continued to work from home. In addition to some of my usual favorites, I added one of this month’s specials to the order; a fantastic Meyer Lemon and Poppy Seed available in both cake and yeast versions. Naturally, I opted for the cake and was wonderfully impressed by the chain’s latest creation. A perfectly tart sensation embodies the cake, without ever being too sweet or overpowering. As is customary with any Doughnut Plant cake donut, they go above and beyond with their batter and include key elements of the flavor throughout the cake itself. Poppy seeds are scattered not just in the glaze outside along some lemon zest, but in the treat itself giving the slightest crunch and a subtle injection of texture. It’s a light, refreshing treat, rich in flavor and satisfyingly moist.

Score: 9/10

Marc

Marc collects vinyl, is obsessed with music, donuts, and has picked up a passion for great service from Jason. His current favorite donut is Carrot Cake from Doughnut Plant.

Most of our local independent donut shops are small businesses. Some have been around for a long time, while others are just getting off the ground. Some had just opened or expanded before the COVID-19 pandemic, and are struggling.

No matter their history, local donut businesses rely on foot traffic for either their whole business or a big part of it, and that is being affected right now. Also, most of these companies employ hourly workers, whose hours or entire employment might be threatened by the decrease in business.

However, most local shops now have online ordering, delivery and even gift cards, which you can use to help them stay afloat during this time. If you’re not comfortable with pickup or delivery, a gift card provides revenue to the business now, and you can use the card later. I put together a collection of links below – if I missed any, please let me know in the comments and I’ll add them.

New York City